In Identity design class at OSUIT (Oklahoma State University Institute of Technology), the course, "emphasizes branding solutions in identity design."
The concept I was assigned, was a fast-casual restaurant inside of the Soulard Farmer’s Market in St. Louis, Missouri. It was named after Antoine Soulard. He was a surveyor for the Spanish government and a refugee from the French revolution.
The restaurant is open from 7 to 5, Wednesday – Saturday. Locally sourced breakfast & lunch dishes are the focus of this restaurant.
The restaurant name is Brisk eatery; meaning quick, active, or lively. An important aspect of this brand, is the emphasis of having the, “brisk,” pace of a fast-food place, without sacrificing the quality of a sit-down joint.
The first letter is used as an icon in stationery, packaging, and the online presence.
Orange is stimulating to the appetite. Many restaurants use pastel versions of orange, such as apricot or peach or deeper versions such as terracotta, for their decor as they are more subtle than red, yet still increase the appetite and promote conversation and social interaction, which in turn encourages patrons to have a good time, and eat/drink more.
Two fonts are associated with the brand, along w/ bright orange, and a natural green.
Several versions of the logo were played around with, leading up to this spinach leaf shape. One thing that sold the solution, was the visual movement I could pull off with the shape, leaning to the right.
According to my research for the project, the voice of this brand resonates heavily with 18-35-year old’s, that care about local, healthy food choices. As mentioned, it is in a farmer’s market, which brings in the warm, down-home feel into the mix of emotions customers get.
Dishes like these, are what they can get from this restaurant. This print ad would likely run in local magazines to St. Louis like Gateway News Stand, Culture Vibes, things of that nature.
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